In my last post I mentioned David Gaughran’s excellent book Let’s Get Visible and I learnt a fascinating new thing from it this morning. Here it is: If you’re thinking of promoting your book(s) via an advert, you can check out the popularity of the advertising site by looking at its Alexa ranking. I’d never heard of Alexa before but I clicked on it and it’s great – and free! So I spent the morning doing a little research on some of the main book promotion sites. Here is a table of the results:
Site Global rank US rank US/UK % Audience
Bookbub 22,204 3,248 96/1 Female 45+
EreaderNewstoday 31,801 6,770 94/0.7 Female 55+
Pixel of Ink 38,042 8,060 88/0.8 Female 45+
Kindle Nation Daily 47,019 9.977 86/2.9 Female 45+
Freebooksy 68,636 14,495 89/1.7 Female 45+
Authormarketingclub 85,374 17,438 66/4.6 Female 45+
World Literary Cafe 90,979 24,272 68/5.3 Female 45+
Free Book Dude 400,056 108,679 77/na Female 45+
Kindle Book Review 483,225 111,234 70/10 Female 35+
The Bookbag 1,269,845 n/a 33% US Female 35-44
There’s much more info on the site but I think these statistics are fascinating. Here are few obvious conclusions.
1. All the sites, without exception, showed that relative to the general internet population, females were heavily over-represented in their audience. Not just any females, either, but females over 45! If I interpret it correctly, it means that most of the readers buying ebooks on the web are women over 45. (Alexa tells you something about their level of education and ethnic background, too, but I didn’t have room for that)
2. To me as a British writer, the third column – the percentage difference between visitors to these sites from the US and UK – is also interesting. Most of the sites are dominated by US visitors, with a miniscule number coming for the UK. (If you’re interested in readers from Canada, Australia, or India or anywhere else you can find out about that too) But it’s not quite so uniform: Kindle Book Review, for example, has the highest percentage of UK visitors.
3. On the other hand Kindle Book Review, where I purchased a banner ad this month, is depressingly low on this popularity list. Oh dear!
Well, there you are. Lots of interesting statistics. And that’s what I did this morning instead of writing. Hm.
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